GREENVILLE – Jackson Marketing Group has been named a 2014 OBIE Awards Finalist for work done on behalf of Easley-based Big League World Series. The OBIE Awards honor creative excellence in Out of Home advertising campaigns.
“Our team loves working on the BLWS campaigns each year, and this past year was no exception,” said David Jones, CMO of Jackson Marketing Group. “The 2013 campaign, featuring bold visuals and out-of-the-box thinking, received acknowledgement from the best in the outdoor industry, and that is something to be proud of. We are grateful to BLWS for allowing us freedom of design and creativity.”
The recognized work was done on behalf of Big League World Series, a division of Little League Baseball and Softball for players ages 15-18, which hosts an international baseball tournament annually in Easley.
JMG designed and produced a campaign that included outdoor billboards, radio spots, press releases, video and a commemorative poster collection. OBIE Awards specifically recognized the outdoor billboard “Pitcher” for its simple yet bold design that marries the message to the medium.
The OBIE Awards, presented by the Outdoor Advertising Association of America, is one of the oldest advertising award programs. OAAA was founded in 1891.