Wendy’s: Back in business in Easley

Joe Toppe Staff Writer

December 24, 2013

EASLEY – A new era in fast food will be on display in Easley the day after Christmas.

“The Wendy’s Restaurant was recently remodeled and will re-open for business on Dec. 26,” said Steve Hall, director of development and field marketing for Wendy’s. “The restaurant was remodeled using an innovative interior and exterior design, which is part of a comprehensive brand transformation to reinvent the Wendy’s restaurant environment, from food innovation to building design to new packaging.”

Hall said the new restaurant has bold curb appeal and features a compelling, innovative interior and exterior design.

“Wendy’s has conducted nationwide research and studied every aspect of the customer’s experience in redesigning its restaurants,” he said. “Based on this feedback, Wendy’s completely overhauled the interiors and exteriors of the building. This contemporary building features large windows, bringing the natural light outside in, creating an open, bright dining room with available seating at booths, tables, lounge style seating, and a Wi-Fi bar. There is a new ordering process, TV’s, fireplace, Coca-Cola Freestyle self-serve soda machine, and a warm, inviting seating area which will complete this Wendy’s transformation.”

According to Hall, Wendy’s restaurants are undergoing a multiyear strategy to reinvigorate the brand.

“Remodeling restaurants is part of a multi-year strategy to reinvigorate the Wendy’s brand throughout North America and the way customers interact with Wendy’s,” Hall said. “The brand strategy involves completely re-imaging the entire Wendy’s menu, as evidenced by launches of several new items, such as Berry Almond Chicken Salad, Dave’s Hot ‘N Juicy Cheeseburger and limited time items like the Flatbread Grilled Chicken Sandwich and the Pretzel Pub Chicken Sandwich.”

Other brand enhancements are new advertising and marketing campaigns, a revised Wendy’s logo, new crew uniforms and product packaging innovations.